I was reading Ad Age today and discovered that this fall PBS will be airing a series entitled “On The Road Again… Spain.” The “docuseries” will follow Gwyneth Paltrow, Mario Batali, food critic Mark Bittman and Spanish actress/singer Claudia Bassols traveling through Spain and enjoying the cuisine.

What an odd combination. The official show release (found here) describes it as “the road trip of a lifetime.” And, look, here’s a sneak peak of the show.

It seems that the trend in food and food TV has just jumped past celebri-chefs to A-list Hollywood stars (that is if we can agree that the Oscar-winner and Iron Man co-star is an A-lister). Will the public give her comments any credence or will they ignore her as a pretender? Will Paltrow become the go-to celeb spokesperson for food products? Will she come out with her own line of specialty foods and attend the trade shows, allowing me to meet her in person and pretend like that doesn’t impress me? Because, I have to say, that last one, would be so awesome.

In general, this seems to be a pivotal moment in food and food TV because never has someone who has so little to do with food suddenly been involved in a food series. Who’s next? Charlie Sheen traveling through Portugal with Anthony Bourdain? James Spader and Giada on a whirlwind tour of her native Italy? Big Bird and Paula Deen exploring the cuisine of Sesame Street? The mind boggles.