http://blog.savoragency.com Thu, 20 May 2010 20:53:34 +0000 http://backend.userland.com/rss092 en Spring is here and summer’s not far behind. So, foodies and farmers alike are gearing up for the growth of new produce. With the blooming of squash blossoms comes the booming of Farmers’ Markets. As a Farmers’ Market vendor here are some ideas for attracting customers and increasing sales. Communicate Important ... http://blog.savoragency.com/food-marketing/tips-for-farmers-market-vendors/ As restaurant owners, chefs, and managers continue to pull themselves out of the recession and find ways to pull customers in, we’ve been seeing a slew of interesting promotional tactics and trends. Examples, you ask for?  Examples you shall have. Trivia & Karaoke Nights Bars everywhere are ... http://blog.savoragency.com/food-marketing/some-restaurant-trends-weve-noticed/ How a big name company took a negative false rumor, and turned it in to a positive marketing tool Have you ever received that chain letter email about Niemen Marcus charging some poor, unknowing woman $250 for their cookie recipe, when the woman understood it to only be $2.50 for the ... http://blog.savoragency.com/miscellaneous/the-worlds-most-expensive-cookie-recipe/ The National Association of the Specialty Food Trade had an interesting pre-show promotion this year on their site to get people thinking and excited about the San Francisco edition of their bi-yearly specialty food show. They asked the question: What will be the 5 major trends at this year's San ... http://blog.savoragency.com/food-marketing/trend-spotting-at-the-nasft-winter-fancy-food-show/ While perusing the web this morning to get my daily news fix, I noticed a lot of talk in the food industry about aiding relief efforts in Haiti. It’s being repeated, and often, that in times of crisis restaurants and food companies are often the first to organize. Being so ... http://blog.savoragency.com/miscellaneous/food-industry-responds-to-haiti/ Here at Savor, we’ve been doing some serious soul searching (meaning, reading, research and arguing) to hash out the hottest food trends for 2010. Ready? The Epi-Log's Top 10 Food Trends for 2010 of Epicurious.com says that Fried Chicken is in & Gourmet Burgers are out. Unfortunate for KFC, just as ... http://blog.savoragency.com/food/food-trends-for-2010/ [caption id="attachment_118" align="aligncenter" width="150" caption="Seth, Partner"] [/caption] [caption id="attachment_119" align="aligncenter" width="150" caption="Ivy, Partner"][/caption] [caption id="attachment_120" align="aligncenter" width="150" caption="Julie, Creative Director"][/caption] [caption id="attachment_121" align="aligncenter" width="150" caption="Barbara, Finance"][/caption] [caption id="attachment_123" align="aligncenter" width="150" caption="Jessy, Copywriter"][/caption] http://blog.savoragency.com/about-us/the-classy-folks-of-savor/ Tuesday I attended an event where Peter Shankman--social media & internet guru (although he hates that word)--spoke about how to successfully utilize social networking for your business. In short, he’s a very smart web guy. The seminar was fresh and inspiring. The audience included reporters and bloggers, as well as ... http://blog.savoragency.com/marketing/petershankman/ Documentaries are supposed to make you think. Give you insight in to something you either aren’t in tune to (yet) or something you feel strongly about and are seeking more connection with. Food and I have a very serious relationship, so for me, going to see Food, Inc. meant the ... http://blog.savoragency.com/food/food-inc/ It’s safe to say I’m still pleasantly stuffed from the epicurean adventure that was Chicago Gourmet this past weekend. Writing for a food-marketing agency, not to mention never one to turn down foodstuffs, I went in to the soiree with the confidence I would feel right at home. But the behemoth ... http://blog.savoragency.com/food/gourmet-gourmands/