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Archive for the 'Food Marketing' Category

Go West! – Random Thoughts About The National Products Expo West

The National Products Expo West held March 6-8 at the Anaheim Convention Center is an interesting amalgam of categories (foods, supplements, cosmetics), products and companies (from small “trying to get their break” companies to international corporations). I heard several people talk about how in the olden days (the nineties perhaps?) the show was less “big [...]

This Sounds Like The Best Darn Cheesecake Ever…

I recently read this description of a cheesecake in Don DeLillo’s novel Underworld and it’s really stuck with me:   “The cheesecake was smooth and lush, with the personality of a warm and well-to-do uncle who knows a hundred dirty jokes and will die of sexual exertions in the arms of his mistress.”  Sure, we can’t really [...]

Outing The Gastrosexual

“We have called this group of keen and accomplished male cooks, the ‘Gastrosexuals.’ They are masculine, upwardly mobile men, aged 25-44, who are passionate about cooking and the rewards that it might bring – pleasure, praise and potential seduction.” – Paul Aikens, Marketing Director, PurAsia in the Forward of PurAsia’s report “The Emergence of the [...]

Pet Peeves: Bakery Edition

One of my biggest pet peeves is lack of signage on a bakery or deli case. And by that I mean, a description, whether one word or one sentence, and the price of individual items.   I needed a special cake for a party. Price was not an issue. But, it had to look and taste [...]

All The Candy at the All Candy Expo

I would call myself a trade show veteran having both exhibited at and attended numerous food shows, from Fancy Food Show to National Restaurant Association Show. I also know how to pace myself samplewise. But I am still never prepared for the cacophony of the All Candy Expo. I went with Kim, a team member. [...]

Best of the Global Food and Style Expo

Here’s a good way to tell just how much of an impact a company’s booth had: wait two weeks and then write up what you thought. On April 27-29, Savor attended the Global Food and Style Expo in Chicago (made up of three smaller shows: The Spring Fancy Food Show, The U.S. Food Export Showcase [...]