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Archive for February, 2010
The World’s Most Expensive Cookie Recipe
( Marketing and Miscellaneous )
How a big name company took a negative false rumor, and turned it in to a positive marketing tool
Have you ever received that chain letter email about Niemen Marcus charging some poor, unknowing woman $250 for their cookie recipe, when the woman understood it to only be $2.50 for the recipe? And the woman was [...]