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Business Running For Dummies

I saw this comment today in a news feed and the subsequent BusinessWeek Online article I read:
“Small retailers can bolster sales by targeting wealthier shoppers who are less price-sensitive and may pay premiums for better service…”*
In addition to targeting people with more money (as opposed to those bums you usually do business with), [...]

This Sounds Like The Best Darn Cheesecake Ever…

I recently read this description of a cheesecake in Don DeLillo’s novel Underworld and it’s really stuck with me:  
“The cheesecake was smooth and lush, with the personality of a warm and well-to-do uncle who knows a hundred dirty jokes and will die of sexual exertions in the arms of his mistress.” 
Sure, we can’t really get away [...]