Archives
Archive for August, 2008
Outing The Gastrosexual
( Food Marketing )
“We have called this group of keen and accomplished male cooks, the ‘Gastrosexuals.’ They are masculine, upwardly mobile men, aged 25-44, who are passionate about cooking and the rewards that it might bring – pleasure, praise and potential seduction.”
– Paul Aikens, Marketing Director, PurAsia in the Forward of PurAsia’s report “The Emergence of the Gastrosexual”
This [...]
Pet Peeves: Bakery Edition
( Food and Food Marketing )
One of my biggest pet peeves is lack of signage on a bakery or deli case.
And by that I mean, a description, whether one word or one sentence, and the price of individual items.
I needed a special cake for a party. Price was not an issue. But, it had to look and taste fabulous. So [...]
